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INVESTMENT BUYING

  • Writer: Tuvana Kutar
    Tuvana Kutar
  • 2 days ago
  • 2 min read

When To Splurge


Splurging makes sense on pieces you reach for repeatedly, especially items you realistically wear 100 or more times a year. These are the foundation pieces of your wardrobe. Think of the coat you live in, the shoes you rely on daily, and the handbag that anchors most outfits. Quality is immediately visible in categories such as footwear, handbags, coats, and structured outerwear, where materials and construction directly affect appearance and longevity. Timeless designs are always a better investment than seasonal trends.


What Makes It Worth The Splurge


A splurge is justified when quality is tangible. Start with fabric composition. Natural fibers like wool, silk, linen, cashmere, and leather, as well as high-grade blends, tend to wear better and age more gracefully. Construction matters just as much. Proper lining, reinforced seams, clean stitching, and good weight and drape are key indicators of durability. Fit longevity is equally important. The best pieces hold their shape through repeated wear and cleaning.


When To Save


Saving is the smarter choice for trend-driven items, including micro-trends, statement cuts, and viral pieces with a short lifespan. Occasion wear such as wedding outfits, event looks, or themed clothing rarely justifies a high spend due to limited use. The same applies to experimental styles you are unsure will stay in rotation. Items that experience heavy wear and tear regardless of price are also better bought affordably.


The Calculation


Cost ÷ predicted wears = cost per wear

Under $1 per wear = excellent investment


Example: 

A $300 coat worn 150 times = $2 per wear


Remember


  • Price does not equal quality.

  • Always check fabric composition before purchasing.

  • Buying fewer items of better quality will serve your wardrobe far longer.

  • The best investment is always the piece you actually wear.


xo Tuvana

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